Upforit Sex Hook UP Website doesn't deliver sex as promised say customers

Upforit Sex Hook-Up Website Under Fire for Alleged Fraud

A growing number of customers are alleging that Upforit.co.uk, a website promoted as "The UK’s Favourite Adult Hook-Up Site," is failing to deliver on its promises. Despite spending significant sums on chat minutes to arrange hookups as advertised, users claim that meetings never materialize, leading to accusations of fraud against the platform's operators.

One dissatisfied customer, who has chosen to speak publicly despite the sensitive nature of the issue, shared his frustration with Global247news. The man, who spent several hundred pounds on the site, stated:

"I’ve been single for over a year and don’t have time for traditional dating, but we all have needs, right? So, I signed up, bought chat coins, and started chatting with women on the site. The profiles claim they’re available for hookups, some even saying they can travel or accommodate—but nothing ever happens. The excuses pile up: ‘I’m busy this week’ or ‘maybe next week,’ but there’s never a follow-through. It’s basically online fraud.”

The platform encourages users to purchase "chat coins" to communicate with listed women, many of whom allegedly claim they are available for immediate or near-future arrangements. However, several users are reporting a similar pattern: endless chats without any real-world interaction.

Calls for Investigation

The customer, who spent hundreds of pounds on the service, is now calling for a formal investigation into the website’s practices. He believes the platform's operations are designed to exploit users financially under the guise of facilitating hookups.

“It’s a well-oiled scam. The women keep you hooked with excuses but never actually meet you. They’re likely fake profiles run by the website to milk customers for money,” he said.

Consumer Watchdogs Urged to Take Action

As complaints mount, consumer protection agencies may step in to assess whether Upforit.co.uk is violating UK advertising and trading standards laws. Fraudulent claims, particularly those related to paid services, are punishable under UK consumer law.

Customers like the whistleblower who came forward are urging others who feel misled to report their experiences to authorities, including the Advertising Standards Authority (ASA) and Action Fraud, the UK’s national fraud reporting centre.

No Comment from Upforit.co.uk

Attempts to contact representatives of Upforit.co.uk for comment have so far been unsuccessful. The company’s silence amid these allegations is raising further suspicions among its users, whilst a visit to their registered address found an empty serviced office. 

Meanwhile it appears images on the home page are also stolen images. Global investigators are currently trying to trace one young girl in particular, who wears what appears a TUI travel agents uniform and wearing a name badge.

Suspected Stolen Photo.

As the claims against the platform grow, many are questioning whether its operations reflect a systemic issue within the online hookup industry, where promises often remain unfulfilled while profits soar.

Meanwhile Global247news will continue to investigate.

Have you been unimpressed by Upforit.co.uk or felt ripped off? If so get in touch.